Shelf cards that lay themselves out and print in the store

The job

In a cannabis store, every product in the display case has a printed card next to it: the case card. It tells the shopper what the product is.

Products come and go every day, so the cards change every day too. Each card was made by hand, and staff often had to resize it before it fit the page.

What we built

We built a case card tool for Craft Cannabis that does the layout and the printing work for the team.

• Card designerLays out each card from the product list, with layouts for each kind of product.
• Proofs and approvalStaff check a proof. A manager approves the card before it can print.
• The right size every timeOne card or a full batch prints at the right size. Nobody resizes a card by hand.
• Printing in the storeApproved cards print at the store on a schedule. Staff pick them up and put them in the case.

How it works

1. A product is added or changed in the product list.
2. The designer lays out its card.
3. A manager checks the proof and approves it.
4. The card prints at the store.
5. Staff put it in the case.

What changed

The cards in the case match the products in the case. Staff spend their time with shoppers, not with the printer.

Every card still has a person's approval before it prints. The tool does the layout; the manager decides.