A website that turns visitors into members

The problem

A gym website can look good and still lose people. A visitor fills in a form, then waits. By the time someone replies, they have moved on.

We wanted the website and the gym system to talk to each other.

What we built

A fast site for our own gym in Belltown, Seattle. It is built to be found on Google, and joined to the member system behind it.

• Free first classA visitor picks a real class from the live schedule and books it in a minute.
• Drop-in bookingVisitors pay for one class online and get a confirmation.
• Waiver and remindersThe waiver link and reminders go out by text and email by themselves.
• App linksEvery page points to the App Store and Google Play.
• Clear resultsWe see which pages and ads bring people in, and which of them become members.

How it works

1. A visitor finds the gym on Google or social media.
2. They book a free class from the live schedule.
3. The system books the spot, sends the waiver and sets up the app. The visit is saved with where the person came from.
4. Reminders go out before class. The coaches see the new face on the roster.
5. After class, a follow-up helps them join. We then see which channel brought a paying member.

What changed

The website is now the front door of one system. Leads do not get lost, and the team does not copy details between tools.