A new spa got its website, its studio system and two apps before opening day

Open with everything in place

Ritual Studio is a contrast-therapy studio in University Place, near Tacoma. Guests move between a sauna and a cold plunge, then rest. The studio opens in January 2027, and its founding member waitlist is open now.

Most new studios open with a website and a pile of separate tools: one for bookings, one for memberships, one for email, one for texts. We built Ritual Studio one system instead. The website, the studio's own operating system and the member apps all work from the same data.

The studio was founded by former pro athletes and busy parents with careers in fitness and firefighting. Its about page calls it “a University Place recovery space for health, healing, and community.”

What we built

• The website. ritualstudiospa.com explains contrast therapy, shows every membership and session price, and runs the founding member waitlist.
• The studio system. One place to run bookings, memberships, the customer list, marketing and staff.
• Two apps. The iPhone app was on the App Store by September 18. The Android app went live on Google Play on September 23.
• One name everywhere. On September 25 the apps took the name Ritual Studio, the same as the site and the studio.

The studio system is large for a business that has not opened yet. It has about 50 data models behind 20 modules and more than 150 API endpoints. That is what lets one system do the work of a pile of separate tools.

The site itself has a page for each part of the business: contrast therapy, memberships, corporate wellness, a journal, contact and the waitlist. The site walks a first-timer through a 90-minute visit: 15 to 20 minutes in the sauna, then the cold plunge, then repeat. A guest knows what to expect before they arrive.

Every form lands in one place

A waitlist form is only useful if someone follows up. On Ritual's site, the form goes straight into the studio system. Each sign-up arrives there as an enquiry and a lead, ready for the team.

The studio sends its emails from its own system. Text messages go out through GoHighLevel. By October 4 the website lead capture, the emails and texts from the system, Google reporting and custom campaign sending were all in place.

Founding 75

The site sells the opening the way the studio wants it sold. The first 75 members get protected founding pricing, a welcome kit, a free preview session for themselves and a guest before opening, and opening-week booking 48 hours before everyone else.

The memberships page puts four founding plans side by side, from Core to Unlimited, plus drop-ins and session packs. Every price is on the page, with the regular price crossed out next to the founding one.

Not everyone wants a membership on day one, so the same page sells single sessions too: a $60 drop-in, a 5-session pack for $275 and a 10-session pack for $500. Each one has a button for opening updates, so interest is captured before the doors open.

Early interest

The studio started posting before it opened. In the studio's own words, its first Instagram post “got over 2k views, which led to 10 people signing up on the waitlist.” The waitlist they joined feeds the same system that will book their first session.

Why build it before opening

A studio that opens on one system never has to move its members later. The waitlist becomes the member list. The member list becomes bookings. The apps read the same data as the front desk.

That is how we work with every business: learn how it runs, build the one system it needs, then keep running it after launch. The site's footer says it simply: Built by Autosterea.

See it live at ritualstudiospa.com.