A gym website that turns visitors into free intro visits

The problem

DRiV Fitness is a CrossFit gym in St. Augustine, Florida. The old site did not tell a new visitor what to do first.

The gym wanted more local people to walk in the door. It also wanted a site the coaches could keep fresh.

What we built

We started with research on the gym, the local market and the old site. Then we wrote the page plan and the words, and built the site with the owner's notes.

Every page points to one next step: book a free intro.

• Free introOne clear button, on every page, to book a first visit with a coach.
• ProgramsA page each for CrossFit, F.I.T., personal training and kids and teens.
• Live scheduleThe class schedule shows on the site, so visitors see real class times.
• Membership and drop-inVisitors pick a plan and sign up in a few taps.
• StoriesA blog with member stories and gym news.

How it works

1. A visitor lands on the home page and sees what the gym offers.
2. Three short steps show how to start: book, meet a coach, train.
3. The visitor books a free intro, or calls the gym with one tap.
4. The gym gets the lead and reaches out.
5. If they like it, they choose a membership on the same site.

What changed

The gym now has a modern site that works well on a phone. New people see the schedule, the programs and how to start in one place.

We keep it fresh. When class times change, we update the site.