Every business craves a website, even if you thrive on referrals and don’t sell online. Because before prospects reach out, they’ll Google you, scan reviews, and assess your online presence.
A website isn’t just proof of your legitimacy; it showcases your values and the perks of choosing you.
Experts suggest prospects need 10-16 interactions before engaging. Therefore, Your website hosts these ‘touch points’ like blogs, reports, and self-help resources.
But many sites need refining. It’s time to upgrade—your website matters more than you think. Here are seven tweaks to supercharge it for visitors and prospects:
1. Engaging homepage
Imagine your website as a storefront in a bustling city. Just like a beautifully designed storefront draws in passersby, your homepage should captivate visitors from the moment they arrive. Think of it as the prime real estate of your online presence.
In a world where over 1.8 billion websites vie for attention, standing out is crucial. Yet, too often, websites fall short of their potential. as a result They’re like books with dazzling covers but vague blurbs; you’re left wondering what’s inside.
Your homepage is your digital handshake, your chance to introduce yourself to the world. It’s not the place for cryptic jargon or abstract mission statements. However, it should be a beacon of clarity, instantly conveying who you are and how you can help.
Picture this: a visitor lands on your homepage. Within seconds, they should grasp the essence of your business and the value you offer. Whether you’re a plumber fixing leaks or a consultant unlocking growth opportunities, clarity is key.
Simplicity is your ally. Just as a clear storefront sign beckons customers, your homepage should communicate your core message succinctly. Remember the K.I.S.S principle: keep it simple, stupid. Ten words or less should suffice to articulate your purpose.
But clarity alone isn’t enough. You also need credibility. Include social proof—testimonials, client success stories—to reassure visitors that you’re the real deal. After all, in the digital age, trust is currency, and your homepage is your trust signal.
2. Polished content
Crafting compelling website copy requires finesse. It’s not just about showcasing your company; it’s about addressing visitors’ needs head-on. Think about it: when someone lands on your page, they’re not there to admire your company’s accolades. They’re seeking solutions to their problems. That’s where your words come into play.
Research suggests that users only absorb about 28% of the words on a webpage. So, every word counts. Start by nailing the basics: no typos, impeccable grammar, and ditch the industry jargon. Keep it simple and straightforward.
Remember the golden rule: less is more, especially ‘above the fold’. Save the nitty-gritty details for further down the page. Each section should focus on the benefits you offer and the problems you solve for your customers. Show them you understand their struggles.
Now, let’s talk about power. Which statement grabs your attention more? “We sell life insurance” or “We’ll help you safeguard your family’s future if the worst should happen”? It’s all about framing your services in terms of what matters most to your customers.
Understanding your audience is key. Ask yourself, “So what?” with every statement you write. Dig deep to uncover the real value you bring. For instance:
“We are mortgage brokers.”
So what?
“We have a view of every deal on the market, including those the public can’t access.”
So what?
“We help people access the best possible mortgage deals for their financial situation.”
So what?
“Our expertise can help families be financially better off over the course of their lives.”
See the difference? It’s about resonating with your audience on a deeper level. So, before you hit publish, make sure your copy speaks directly to your customers’ hearts and minds.
3. Compelling calls to action
In the vast sea of the internet, your competition is just a click away. Douglas Warner III reminds us of this truth, emphasizing the importance of seizing the moment. That’s where calls-to-action (CTAs) come into play. These simple yet potent tools prompt visitors to your website to do something instead of wandering off and forgetting about you.
-The Power of the Button
CTAs are like commands in button form. They can be as straightforward as a button that says ‘subscribe’, ‘learn more’, or ‘try for free’. Because they’re crucial for converting curious visitors into potential leads, every page on your website should have one.
-Crafting the Perfect CTA
When it comes to writing CTAs, brevity is key. Keep it short, concise, and crystal clear. Avoid vagueness; opt for commands over questions. And make sure your CTA button stands out on the page without being obnoxious.
-Tailored to Fit
CTAs serve various purposes. They could prompt visitors to sign up for an email newsletter, explore your content, or even try out your service or software. Some advanced programs can analyze user data to create personalized CTAs, catering to each individual’s preferences and history.
-The Personal Touch
Personalized CTAs outshine generic ones by a significant margin. When crafting your CTA, think about what would entice someone to click. Focus on conveying the benefits and excitement rather than just issuing a directive.
-Test and Iterate
Lastly, don’t forget to test your CTAs. If they’re not yielding the desired results, don’t hesitate to tweak and refine them until they hit the mark. Success lies in constant evaluation and adaptation.
4. Human copy
In a world where companies often lose sight of the fact that they’re ultimately serving real people, Dharmesh Shah’s words ring true: success lies in catering to the human experience. It’s not just about flashy marketing or sales pitches; it’s about genuinely addressing human needs and desires.
It’s no surprise that people prefer dealing with other people rather than faceless entities. That’s why websites are increasingly showcasing their teams, sharing testimonials, and presenting case studies—because these elements make them feel more relatable and trustworthy.
Your team page isn’t just about impressing potential clients; it’s also about attracting future talent. By showcasing the personalities and skills of your team members, you’re not only demonstrating your company’s competence but also its character as an employer.
Even the most “corporate” companies can inject creativity into their team pages. Beyond listing career achievements, why not showcase your team’s hidden talents or their dream dinner party guests? Adding personal touches like this makes your website more engaging and memorable.
Building social proof is essential too. Testimonials, reviews, and case studies—whether in written or video format—add credibility and reassure potential clients that you’re the real deal.
Ultimately, people make decisions based on emotions, not just logic. So, make sure your business comes across as personable and relatable—because in the end, it’s all about how people feel.
5. Transparent pricing
Ever wondered why some businesses thrive even when customers grumble about the price tag? It’s all about setting the right price, as John Harrison wisely said. Now, onto the delicate dance of pricing, especially when it comes to your pricing page. Some businesses keep their prices under wraps, but it’s crucial to gauge your audience. If you’re inundated with inquiries from folks unable to afford your services, it’s time to lay it all out. Transparency saves everyone time. Just ensure your prices come with a clear breakdown of services and benefits, along with the promise of a solid return on investment.
As potential customers navigate their way to your pricing page, they’re inching closer to a decision. They’re comparing, evaluating, and getting ready to commit. This is the prime moment to strike. Make sure your call to action on this page is irresistible, inviting them to connect with you directly.”
6. Optimal SEO
Ever heard of the saying, ‘Google only loves you when everyone else loves you first’? Well, it’s not just a catchy phrase – it’s the reality of online visibility. SEO, short for search engine optimization, is the secret sauce behind getting your website noticed amidst the vast digital landscape.
You might have stumbled upon quirky business names like ‘Hairdresser In My Area’ or ‘Takeaway Near Me’, and while they may seem amusing, they highlight the importance of SEO in today’s digital age. But fear not, mastering SEO isn’t as daunting as it sounds.
Did you know that more than half of marketers are already investing in technical SEO updates for their websites? That’s because understanding the right keywords related to your business and strategically placing them in your content can make all the difference.
Search engines have their preferences too. They love regularly updated websites, enriched with engaging multimedia content and sprinkled with relevant keywords. Moreover, being linked from other credible websites can give your site a significant boost in rankings.
But here’s the catch – search engines like Google and Bing are smart. They prioritize user experience and can easily detect outdated or slow-loading websites. So, keeping your site sleek and user-friendly is crucial for maintaining your online presence.
So, what are you waiting for? Invest in your website’s SEO today and watch your online visibility soar!”
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Book free 30 min discovery call with our expert team to begin, and we’ll match you with a dedicated professional who will help you stay organized.
Or why not give a skilled virtual assistant a try for free today?
